20 Years of Loud And Quiet, and time for something new
Welcome to the new, very clever era of Loud And Quiet – with 50% off for first 100 new subscribers
The independent music industry is full of music fans who started something and learnt on the job. Bands, of course, but also labels, websites, promoters, management, and, in my case, a printed fanzine that became a magazine, which then needed to have its own website. Naturally, the website then needed its own podcast.
Over the last 20 years Loud And Quiet has picked up and put down: club nights, gig promotion, questionable merchandise, a Japanese edition, New York distribution and a cassette and vinyl record label. A year ago it also put down the very heart of what it is: the print title. I updated readers on our position 8 months later, explaining that a break had been needed whilst we worked on an extended series of our Midnight Chats podcast, which remains suspiciously unrecognised by all podcast awards.
As I wrote in that article, I always thought that if the physical magazine became untenable, that would be the end of L&Q: I’ve never fancied the struggles of chasing eyes around t…